A yr after buying Israeli streaming agency Peer5, Microsoft has launched new expertise based mostly on the corporate’s developments to roll out high-quality video streaming in large-scale dwell broadcasts.
The tech, developed at Microsoft’s essential R&D middle within the coastal metropolis of Herzliya, will probably be built-in into Groups, the tech large’s enterprise communications platform and its reply to Zoom and Slack, each of which soared in recognition on the onset of the COVID-19 pandemic, when work-from-home and hybrid work environments began taking form.
Microsoft acquired Skype in 2011 however it by no means took off as a enterprise software, and Skype for Enterprise was lastly discontinued final summer season. In the meantime, Microsoft labored on Groups to construct on its energy as a number one OS (working system) and software program supplier, with an over 70 % market share of desktop OS (Home windows), and provide enterprise communications — chat, conferences, conferences, collaboration — to organizations as a free add-on to Microsoft 365 Enterprise.
In January, Microsoft officers stated Groups had surpassed 270 million month-to-month energetic customers. Earlier than the pandemic, the software program had about 32 million customers.
Microsoft Israel stated in a press release that Peer5’s tech will assist to considerably enhance the standard of video streaming in large-scale dwell broadcasts with out overloading networks and “permit organizations to carry streaming occasions for tens of millions of customers concurrently,” like company-wide coaching packages and digital city halls.
Peer5 was based in 2012 by Israeli entrepreneurs Hadar Weiss, Man Paskar, and Shachar Zohar, and went on to supply an enterprise content material supply community (eCDN) that runs in-browser to optimize bandwidth utilization with mesh networking expertise. The corporate stated it had powered dwell on-line occasions with as much as two million concurrent customers, and its merchandise have been utilized by over 1 billion individuals worldwide.

Michal Braverman-Blumenstyk (proper), company VP at Microsoft Company, common supervisor of Microsoft Israel Analysis & Growth Heart, and chief expertise officer of Microsoft Safety, with Hadar Weiss, product supervisor at Microsoft Israel Analysis & Growth Heart. (Netanel Tobias)
“When many workers stream on the similar time, the community will get congested, Weiss defined in a submit final yr saying the Microsoft acquisition. “This will occur throughout an all-hands assembly, a big coaching session or when everyone opens a hyperlink to a video that was simply despatched over electronic mail. Our expertise solves this drawback in probably the most environment friendly means doable, with out altering the present community infrastructure.”
Weiss, who presently serves as product supervisor on the Microsoft Israel Analysis & Growth Heart, stated in a remark shared with The Instances of Israel: “Our new expertise reduces community saturation and delivers safe, high-quality, large-scale dwell video streaming with optimized community efficiency.
“It’s designed to allow organizations to seamlessly and securely dwell stream world conferences, townhalls, and distribute company-wide coaching, to assist individuals and organizations keep related and interact with workers from nearly anyplace,” added Weiss.
“Ever since distant work has turn out to be broadly accepted within the labor market, the power to attach internally in organizations has turn out to be very important, as these conferences enhance communication with the group’s workers and protect their involvement within the firm,” Microsoft Israel stated.
Individually, Microsoft plans to broaden its footprint in Israel over the approaching years, with 5 further websites within the nation and a doubled R&D workforce by 2025.

Microsoft’s new campus in Herzliya .(Amit-Geron)
Microsoft presently operates improvement facilities in Haifa, Tel Aviv, and Nazareth, and inaugurated a 46,000-square-meter campus for its R&D Israel headquarters two years in the past. As of the top of 2020, Microsoft employed an estimated 2,300 individuals in Israel — 2,000 of them in R&D, engaged on initiatives together with cybersecurity, AI applied sciences, massive information and healthcare. Some 300 individuals work in gross sales and advertising.
The corporate stated it has seen substantial progress in 2020 and 2021 throughout its improvement facilities and hopes so as to add greater than 2,500 engineers and different roles within the coming years to make up an area workforce of over 4,500 individuals.
The 5 deliberate websites embrace a second location in Tel Aviv that may home over 1,000 workers on 25,000-square-meter grounds, an extra area of about 17,000 sq. meters adjoining to the Herzliya website for 1,000 extra workers, and two new improvement websites set to open subsequent yr in Beersheba and Jerusalem to faucet into the skills of “under-represented sectors, akin to ultra-Orthodox Jews and Israeli Arabs,” the corporate stated.
The situation of the fifth website remains to be into consideration and can have in mind key elements akin to workforce variety, commute, and work-life stability considerations, Microsoft stated.
Microsoft opened an area department in Israel in 1989, and established its first R&D middle in Israel, its first exterior the US, in 1991.
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