A well-liked TikToker sparked debate after revealing he was promoting frozen pizzas from Walmart by pretending to run a pizza restaurant on DoorDash, however a DoorDash spokesperson stated it was all a “social media prank.”

Caden Boof, often known as @cadenboof, touts almost 1 million followers on TikTok and obtained greater than 4.2 million views on his most up-to-date video in regards to the pizza deliveries.

The video additionally obtained greater than 3,300 feedback, many from customers saying he was a “legend” for making a “ghost kitchen” in his home. The TikTok could be discovered right here.

What Are ‘Ghost Kitchens?’

Ghost kitchens are those who promote as impartial eating places or institutions however shouldn’t have a kitchen on the premise and work out of one other restaurant.

The Nationwide Retail Federation reported that the ghost kitchen trade is price greater than $43 billion and is anticipated to achieve over $70 billion by 2027.

There are an estimated 1,500 ghost kitchens round america, with many fashionable chains resembling Wendy’s, Chipotle, and Wingstop working the kitchens to achieve extra prospects.

‘Boof Pizza’

Within the video captioned “Promoting Frozen Walmart Pizzas on DoorDash,” Boof stated he simply opened up a pizza restaurant on DoorDash.

“What they do not know is that I will be promoting frozen Walmart pizzas out of my kitchen,” the TikToker stated.

He defined that he ordered clean pizza bins and put a brand of their restaurant “Boof Pizza” on the highest.

He then purchased a cart filled with frozen DiGiorno pizzas from Walmart earlier than he got here residence to arrange the pill that he was despatched from DoorDash.

“To get our first couple prospects I went to our competitor to steal a few of theirs,” he stated as he stood outdoors a Domino’s Pizza. “We began getting orders quick however the DoorDash drivers have been mad at how lengthy it was taking.”

The TikToker then claimed that by the top of the day, everybody who ordered from him left five-star opinions on the pizza.

However a DoorDash spokesperson instructed Newsweek that “Boof Pizza” was by no means energetic on DoorDash and that the video seems to be a “social media prank.”

“Nonetheless, digital eating places are permitted on our platform they usually should function in accordance with native well being and security rules, whereas additionally adhering to DoorDash’s normal working procedures,” the assertion learn. “We take away eating places working out of a residential handle, until they’ll reveal compliance operations underneath native relevant legal guidelines.”

Viewer Reactions

Greater than 3,400 customers commented on the TikTok, many joking that the thought was “genius” for allegedly working a ghost kitchen out of his home.

“This man resides sooner or later,” one consumer commented.

“All enjoyable and video games till the well being inspector reveals up,” one other consumer commented.

“That is authorized????” one other commented.

“This genius,” one consumer commented.

“Everybody saying it is unlawful…um. No, it isn’t,” one other consumer commented. “Ever heard of ghost kitchens or cloud kitchens? That is actually IT.”

“Ghost kitchens or pop ups nonetheless should be made in accepted and permitted kitchens,” one other commented.

Newsweek reached out to DoorDash and Caden Boof for remark.

Different Viral Movies

In one other viral TikTok video, a DoorDash buyer was shocked after discovering a “pile of bone marrow” relatively than his order of Lemon Pepper and Louisiana Rub wings.

One other buyer was not too long ago within the information after allegedly discovering marijuana within the backside of his DoorDash supply and contacting the authorities.

In July, footage of a confrontation between a buyer and a DoorDash driver went viral on-line. Within the video, the supply driver instructed the client that he was fired after claiming the meals was by no means delivered.